1. Who We Are

GuardX is a brand owned and operated by [Your Legal Entity Name], registered in [England and Wales/Scotland/Northern Ireland], with registered address at [Insert Business Address].
You can contact us at:
📧 Email: [Insert Contact Email]
📮 Postal Address: [Insert Address]

2. What Data We Collect

We may collect and process the following types of personal data:

A. Information You Provide to Us

● Name, email address, phone number, postal address
● Billing and delivery details
● Account login credentials (if account created)
● Communications and correspondence

B. Information We Collect Automatically

● IP address
● Browser type and version
● Device information
● Pages visited and usage data (via cookies – see our Cookie Policy)

C. Payment Information

Payment details are processed securely by our third-party payment processor (e.g., Stripe,
PayPal). We do not store card details.

3. How We Use Your Data

We use your personal data to:

● Fulfil your orders and deliver products
● Provide customer support
● Process payments
● Send order and shipping confirmations
● Improve our website and services
● Send marketing communications (with your consent)
● Comply with legal obligations

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases:

● Contractual necessity: To fulfil a contract with you (e.g., when you buy a product).
● Consent: For marketing and non-essential cookies (you can withdraw anytime).
● Legal obligation: To comply with applicable laws.
● Legitimate interests: To improve our services and protect our website.

5. How We Share Your Data

We do not sell your personal data. However, we may share it with:

● Trusted service providers (e.g., hosting, delivery, analytics, payment processors)
● Professional advisers (e.g., accountants, lawyers)
● Authorities when required by law or legal process

All third parties are required to respect your data and only process it for specified purposes.

6. International Transfers

Some of our service providers may process your data outside the UK. Where this occurs, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.

7. How Long We Keep Your Data

We retain your personal data only as long as necessary:

● For order and warranty records: up to 6 years
● For marketing: until you unsubscribe or withdraw consent
● For legal or regulatory purposes: as required by law

8. Your Rights

You have the following rights under the UK GDPR:

● Access: Request a copy of your data
● Rectification: Correct inaccurate data
● Erasure: Ask us to delete your data
● Restriction: Limit how we use your data
● Portability: Receive your data in a usable format
● Object: Stop us using your data for direct marketing
● Withdraw Consent: At any time where we rely on consent

To exercise your rights, email us at [Insert Email].

9. Cookies

We use cookies to enhance your experience and analyse website traffic. For details, see our
Cookie Policy. You can control cookie settings through your browser.

10. Data Security

We implement appropriate security measures to protect your personal data from unauthorised access, alteration, or disclosure. This includes encryption, firewalls, and access controls.

11. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not
knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Please check back regularly. Changes are effective once posted on this page with the "last updated" date above.

13. Complaints

If you have a concern about our use of your personal data, please contact us first.
You also have the right to lodge a complaint with the UK’s data protection authority:
Information Commissioner's Office (ICO)
Website: 
Phone: 0303 123 1113
📩 Contact Us

For any questions or to exercise your rights, please contact:
Data Protection Officer
Email: [Insert Email]
Address: [Insert Business Address]